 Turn Words Into Money
There are lots of books on copywriting - both physical bookstore ones and digital ebooks - as well as dozens of courses that you can study at your leisure. I've read and studied quite a few of them over the years and have a groaning shelf full of weighty books and three-ring binders. Of all the master copywriters who teach their skills, one name stands out above all the rest - Ted Nicholas. Ted is a legend. But the most important thing is that he is a master teacher.
That's so important because a good many people who write about copywriting are great at what they do, but very poor at explaining the why's and wherefore's to you and me.
Ted can explain. Boy can he explain!
If I could only keep one book on copywriting it would be Ted Nicholas' 'Turn Words Into Money'. It isn't expensive, but it can literally turn what you write into a money magnet.
In case you haven't heard of Ted Nicholas, he is one of the most successful copywriters and businessmen alive. He has started 18 businesses, and earns more 'per word' than anyone else around for his copywriting. He was even once paid a million dollars for writing one sales letter. He's THAT good.
When Ted speaks, millionaires listen.
And when Ted brings out a new book, I sit up and pay attention.
So what is this book about?
It is called 'How to Turn Words Into Money' and tells you exactly that - but a whole lot more besides!
I can't summarize the entire book, but here are three example chapter headings to give you a taste (and remember these are just 5 out of 27 riveting chapters).
- Chapter 6: How many of these 17 commonly accepted myths are blocking your path to real success?
- Chapter 10: How to generate energy - the fuel of success.
- Chapter 14: 33 secrets of successful sales letters.
What is particularly refreshing about this book is that it doesn't make any wild promises about what you will make if you read it. Its effect on your life and your business is just assumed. Ted Nicholas doesn't need hype - he has already created more millionaires than almost anyone else in the world!
There is no nonsense here. Just pages and pages of Ted's real-life experience. And he fills it up with fascinating anecdotes about his life and work to illustrate every point (it's worth buying just to read about Ted's life history).
All in all, 'How to Turn Your Words Into Money' by Ted Nicholas is one of those rare diamonds.
The book is available either as a hardback or as an instantly downloadable ebook. I own both and wouldn't part with them for the world!
Turn Words Into Money by Ted Nicholas.
When you've learned the basics from the master Ted Nicholas, you may be ready for some more intensive and advanced copywriting training. In mu opinion, Trevor Crook, a good friend and top Australian copywriter has a great course that you may be intersted in ... Magic Words Sell
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